TrustIndex independently verifies all reviews. Their software collects reviews from platforms such as Google and Facebook, using algorithms to check them for sincerity. Every review verified by Trustindex as genuine receives the blue tick to be sure you are reading a real review from a real customer.
I do not send out emails asking customers to review my service. I prefer that they choose to leave a review because they had an excellent experience. This approach ensures that the reviews are authentic and organic, just like it would be if you told your friends and family verbally, ideally over a nice cup of tea.
I never hide negative reviews. Some websites choose only to display their 4 and 5-star reviews. To take such an approach, I feel, is disingenuous. I believe that all thoughts of my business’s service should be open and transparent to all. My business relies on the recommendation and word of mouth of my customers, and it is in my interest to provide the best service that I can.